Commercial Advisory for Founder-Led Luxury and Lifestyle Brands

Grow your revenue.
Protect what makes your brand.

We turn the right categories, licensing partners and international markets into deals that build lasting revenue.

23 years in fashion and luxurySenior-led Every engagement led personally by JalilBrand-side Burberry, Liberty, Richemont, London 2012

Worked With

The Decision

A Strong Brand Creates Options. Which Ones Are Worth Taking?

We help leadership teams decide with commercial discipline and a clear view of what the brand must protect.

New Categories

More revenue, and a new promise about what your brand stands for.

The Right Partners

Reach and capability, if the economics, rights and standards are clear.

International Demand

Each market may need a different route in.

What We Do

Commercial Growth Built Around the Brand.

Brand & Category Strategy

Find where the brand has permission to grow, and what to pursue first.

We weigh each opportunity on:

Customer fit and economic potential
Investment required
Capabilities needed to deliver

Licensing & Partnerships

Find the right partners and shape deals that work for both sides.

We define:

Product scope, territories and channels
Minimum commitments and royalty economics
Approvals and performance expectations

International Routes to Market

Choose how to enter or grow in each market, matched to the opportunity and the control you need.

Routes include:

Owned operations
Wholesale or retail partnerships
Distribution or licensing

Commercial Leadership

Turn strategy into a plan people can execute.

Align brand, creative, finance, legal and sales
Set decision criteria and governance
Review performance and adjust

Selected Work

Projects We've Worked On.

Global Partnerships

Built a global licensing portfolio without diluting an iconic brand.

Led global partnerships and licensing across luxury, technology, beauty, sport, interiors and culture. Brought creative teams and commercial partners together to take Liberty's identity beyond its own store and products.

Category Leadership

Took four categories from concept to international rollout, consistent in every market.

Led advertising and marketing for fragrance, timepieces, eyewear and childrenswear, from first concept and launch through rollout and ongoing development. Directed internal teams and global licensees.

Olympic Licensing

Delivered licensed merchandise for a global audience while protecting the Olympic and Paralympic brands.

Managed product licensing across licensees, retailers and internal teams. The range ran from collectibles to games, including Mario & Sonic at the London 2012 Olympic Games and a London 2012 edition of Monopoly. The role combined negotiation, partner management and brand stewardship.

The First 90 Days

A Deal-Ready Growth Plan in 90 Days.

Less guesswork, fewer costly detours. We scope each engagement around your starting point and the decisions you need to make.

Days 1 to 30

Find the Value

Audit the brand, demand, assets and current opportunities
Set the filter: what to own, license, partner on or refuse

Days 31 to 60

Build the Route

Prioritise categories and markets, and map the economics
Protect the right trademarks and find credible partners

Days 61 to 90

Make It Deal-Ready

Shape the first opportunity and the partner story
Build a costed three-year plan so the right conversations can begin

Meet The Founder

Senior Commercial Judgement, Built Over 23 Years Inside Global Brands.

I'm Jalil. I've spent over 23 years inside brands including Burberry, Liberty and Richemont, most recently as Chief Commercial Officer at Orla Kiely.

My work has covered licensing, ecommerce, wholesale, partnerships and international development. That gives me a practical view of how growth happens inside a business:

Aligning creative and commercial teams
Making the numbers work
Carrying decisions through to execution

“Good growth starts with knowing what makes a brand valuable and where it should go next. I work directly with founders and leadership teams to make sharper commercial decisions, act on the right opportunities and build a stronger business.”

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